On paper, ordering custom enamel pins should be an easy process, but with small mistakes, what should be a great idea can turn into a terrible experience. Through the years, I have learned just how simple it is to miss important points—especially if you are new to pin development. Here are the five biggest mistakes I’ve seen people make, and what you should do instead.
Ignoring MOQ and Lead Time
The mistake about enamel pins: Not seeing the MOQ and the lead time on the enamel pin. Dozens of factories have minimum orders of at least 50 or even 100 pieces of each design, and production turns around on an average of two to four weeks, depending on the complexity. If you are planning to release your pins for an event or campaign and don't verify these time frames, you can end up with no pins right when you need your goods more than ever.
Quick Tip:
Before placing an order or sending any money, request a clear lead time and the MOQ from your supplier. This will keep you from any surprises that your timeline is thrown off and/or your budget takes one.
Overcomplicating the Design
The temptation is always to pack every minutia into a small pin, but often too much complexity goes awry. Small lines, gradients, and too many colors can wash out during production or make your design appear cluttered. Keep in mind that enamel pins are generally only 1–2 inches in size, so less is more.
Quick Tip:
Opt for clean lines, and keep your color selection simple. The most effective pins are simple and bold—images that can be deciphered at a glance.
Not Seeking Design Proofs or Samples
Skipping the production design proof is another easy mistake to make. Even if you already have crystal clear art, your final pin might still look different due to plating, enamel colors, and small details.
Quick Tip:
Be sure to ask for a digital design file for approval before production. You’ll have to pay for a physical sample. For bigger orders, I would consider ordering a sample first—many suppliers will take the cost from your final invoice.
Skipping Plating and Attachment Decisions
The choice of plating and attachment can affect the style and usability of your custom pin. These details are missed by some buyers, who wind up with pins that do not reflect their brand image or their actual needs.
Quick Tip:
Have a conversation about plating options and backs early in the process. Consider how your audience will wear and show off your pins.
Forgetting About Packaging
Finally, don’t underestimate packaging. Not only are you protecting your products, you’re also creating part of the brand experience. A good backing card or branded pouch can make your pins look more valuable and leave a lasting impression.
Quick Tip:
Inquire with your supplier to learn about custom packaging alternatives. Selling or giving away your pins? Little upgrades can have a big impact.
Bottom Line and Full Guide Link
Customizing enamel pins does not have to be a stressful process. By steering clear of these all-too-common errors—ignoring MOQs and lead times, overcomplicating designs, skipping design proofs or samples, overlooking plating and attachments, and forgetting about packaging—you’ll pave the way for a pleasant experience.
If you want to read more detailed instructions for every step, you can read us Complete Guide to Ordering Custom Enamel Pins.