Enamel pin makers create more than just accessories but a branding medium, a memorable giveaway, and a storytelling collectible all in one piece. The only question was how good the shirts would look for the price, so I added them to my cart and gave them a shot.
Before I put in the order, I assumed the process would be as simple clicks as uploading a logo and waiting for the final result. I was wrong. From deciding between soft enamel and hard enamel to figuring out size, plating and packaging choices, there’s a ton that goes into making a pin that’s eye-catching.
In this guide you’re about to read, we’re going to cover everything I wish I had known ahead of time – what custom enamel pins can be used for, how to choose the perfect style, questions to ask up front before going in to production, and how to source a reputable manufacturer. If you’re ready to design pins that look professional and get noticed, this post is where you start.
What Are Custom Enamel Pins, and Why Do Brands Use Them?
It was at a trade show that I first began to see the potential of enamel pins. A new company had created a small but compelling pin of their brand character. I had people lining up just to get one, and lots of them kept it on their bags long after the event was over. It was then I learned the power the custom enamel pins could wield.
They are made by stamping a design into a base metal and then filling the recessed portion with enamel paint, the structure is then baked or polished and voila! The result is a robust, coloured and tactile accessory, which can be worn in so many different configurations. I’ve seen brands use them as:
- Employee recognition tools
- Event giveaways and conference swag
- Limited-edition merchandise
- Loyalty rewards
- (Influencer kits or unboxings)
Unlike a flyer or a digital ad, enamel pins are worn, they are seen, they are kept. That kind of memory makes them a savvy investment in brand recognition.
Soft Enamel vs Hard Enamel: How to Choose the Best Option for Your Custom Pins
I didn’t even know there were different types when I made my first custom enamel pin. My supplier asked me if I wanted soft enamel or hard enamel, and I had no clue what to pick.
Soft enamel pins are recessed paint pins. The cloisonné enamel lies beneath the raised metal lines, creating a tactile effect and a sharp contrast in visual definition. They’re the go-tos for bold designs, with slightly lower pricing, so you can load up for mass giveaways/common-cause-no-big-deal-merch type drops.
Whereas, hard enamel pins are sanded flat. The enamel is layered on until it’s raised to the metal, so the surface is perfectly flat and glossy. This looks more upscale, and more durable. When I want the pins to feel more premium, or when they’ll be used as gifts or as formal awards, I now generally go for hard enamel.
Both options have their place. If you are unsure, request your manufacturer to provide physical samples or to prototype both variants.
6 Things to Buy Before Ordering a Custom Enamel Pins
Ordering custom enamel pins is not that hard, but it pays to be attentive to the little things. And after a couple of projects, I developed a checklist that helps me save time and avoid mistakes.
01. Size and Shape
1 to 2 inches is what I generally like to use. That range strikes the right balance of cost as well as design clarity. I’ve played around with having custom shapes beyond circles or squares — a unique outline makes pins really pop, though it can increase the cost a bit.
02. Metal Plating
The most popular is gold, followed by silver, black nickel and rose gold. Each gives a different feel. Black nickel looks cool and contemporary on modern logos, while gold (with its historically regal associations) is classic, and it’s a sash-level flourish.
03. Attachment Type
I always confirm this early. Rubber clutches are worn for feel and environment, especially for those on the go while butterfly clasps maintain a solid hold. For heavy pins — or when on coats — I occasionally use small magnets or safety pin attachments.
04. Packaging
OPP bags are simplest, but including a special backing card or box to it makes the difference. I usually make packaging decisions based on whether the pins will be handed out casually or given as client gifts.
05. MOQ and Pricing
The majority of suppliers provide MOQs of 50 to 100 pieces. Cost is determined on size, enamel type, and level of detail. I always ask up front for a full quote with mold fee, shipping, and estimated lead time.
By making these points clear at the beginning, there are no misunderstandings and production is quicker.
06. Where I Discovered My Custom Enamel Pins Manufacturer
I’ve worked with more than a dozen pin suppliers. Some were fast but inconsistent. Others were responsive but of poor quality. Eventually, I learned what to look for in a manufacturer — and what to steer clear of.
I always choose partners who:
- Reply clearly and quickly
- Provide real customer examples
- Provide both low MOQs and customize to what you want
- Share transparent pricing with no extra or hidden fees
- "Have a graphic" in-house if I need help with art adjustments
From my numerous collaborations, I’ve found that WNMCraft’s delivery times and product quality are consistently reliable—especially for companies that value their brand image.
The best has been from a manufacturer who listened to me and what I was try to accomplish with my design. The artwork they provided was being revised for free and they even sent me a picture of the mold before it went to production. That attention to detail fostered trust.
When you’re selecting your partner, do not choose the lowest bidder. Dream of communication, depend on reliability, believe in transparency. A well crafted custom enamel pin will speak louder any pitch or sales job — and the right supplier can make that a reality.
Final Thoughts
Custom enamel pin ordering can be very rewarding when done right. They’re little, but they are mighty tools that can communicate a brand’s personality and its values. But, by knowing what you need to get ready before order placement and select a manufacturer that works well for you, you’ll avoid those expensive rookie mistakes and sleep easy with results you can be proud of.
I have, of course, taken the wrong turn a few times along the way, but each time you learn a little more about how to do it right.
If you are preparing for your first custom enamel pin project, do some homework before plunging in. Ask the right questions. Get samples. Most of all, strive for a design that people will be eager to wear — and to remember.
Custom enamel pins are a great, simple way to personalize your brand’s identity and engage with your audience. You've done it by knowing the difference between soft enamel and hard enamel, giving thought to the design and order specifics and finally choosing the right company to create your pieces.
I highly recommend that you come at any custom pin project with a strong vision and in-depth planning. This level of attention to detail doesn’t just mean you are going to receive a terrific product, but also that each pin you use for marketing will be most effective.
When done correctly, enamel pins move beyond being accessories — they’re forever statements on your brand’s narrative.