Thinking about customizing pins but torn between soft enamel vs hard enamel pins? Don’t worry—this guide will walk you step by step through the differences and benefits of each style so you can pick the perfect option for your brand and budget.

What Are Soft Enamel Pins?
Soft enamel pins are the most popular style you’ll see today. If you love bright colors and layered details, this option is worth considering.
The process involves filling recessed areas of the metal with colored enamel, baking it to harden, and leaving the enamel slightly lower than the metal edges. When you touch the pin, you’ll feel a textured, raised outline.

This unique look makes soft enamel ideal for showcasing strong contrast and intricate designs. Even though hard enamel appears smoother, in terms of soft enamel pin durability, you can count on soft enamel to last—it’s tough enough for everyday use without fading easily.
- Noticeable textured surface
- Bright, vivid colors
- Budget-friendly cost
What Are Hard Enamel Pins?
Hard enamel pins—sometimes called imitation hard enamel—look completely smooth and polished. During production, the enamel is added and baked multiple times, then ground down and polished until it’s level with the metal edges, creating a glassy finish.

This process gives the pins a more refined, high-end feel. If you care about premium appearance and long-term performance, hard enamel is a great choice.
- Smooth, shiny surface
- Premium look and feel
- Extremely durable
- Compared to soft enamel, hard enamel pin cost is typically higher
Side-by-Side Comparison
Here’s a quick chart to help you see the difference between soft and hard enamel pins at a glance:
Feature | Soft Enamel | Hard Enamel |
---|---|---|
Appearance | Textured surface, vivid colors | Smooth, polished, more upscale look |
Durability | Very durable, resists fading | Equally durable, ideal for long-term use |
Cost | More affordable | Generally higher cost |
Production Time | Slightly faster | Slightly longer |
Best Use Cases for Each Style
Soft Enamel Pins:
- When you want bright colors and strong contrast
- For large quantities (promotional giveaways, events)
- If you have a tighter budget
Hard Enamel Pins:
- Corporate gifts or collectibles
- Premium brand image
- When you prefer a sleek, smooth finish
How to Decide What’s Right for You
To figure out which style fits your project, focus on these three main factors:
-
Budget
If you need to keep costs low, soft enamel is usually the easiest place to start. -
Design Style
For textured and dimensional designs, soft enamel works best. For a polished, refined look, go with hard enamel. -
Usage
If you plan to wear the pins often or use them as high-end gifts, hard enamel is worth the investment. But rest assured—both styles are very durable and won’t wear out quickly.
Still unsure? Consider ordering a sample of each to see and feel the difference in person.
Conclusion
Whether you lean toward soft enamel or hard enamel, the most important thing is choosing a finish that showcases your brand in the best light. I hope this comparison helped you understand exactly what sets soft enamel vs hard enamel pins apart and gave you a clear picture of cost and durability.
If you’d like to dive deeper into materials, production details, and more expert tips, check out my Complete Custom Pin Guide or reach out to me to talk through your ideas.
Next Steps
-
Estimate Your Quantity and Budget
If you plan to produce a large batch or want to save costs, soft enamel is a great starting point. -
Download Sample Photos or Request Samples
Seeing and touching each style in person makes the decision much easier. -
Finalize Your Design Files
Send your logo or artwork to your supplier to get an exact quote. -
Have Questions?
Just send them my way—I’m happy to help you figure out every detail.